Storytelling for Business
Storytelling is the simplest way humans have discovered to pass on useful information. Every culture tells stories. When you’re not working, you escape into a story – gossip, a novel, news feeds or Netflix.
So why, when you sit down at your keyboard, does all that storytelling go out of your head? Why do you fail to tell stories about your work and bore everyone with endless lists of facts? Storytelling in work is memorable, lasting, clear, understandable and essential.
Learning Objectives
Stories are how we process information, how we remember key points, how we understand complex concepts and how we make sense of disparate points. Regardless of the communication scenario, be it classic presentations, giving inputs during meetings, pitching for business or building long term relationships, the use of stories is essential. This SkillStack will teach you how to craft and deliver compelling stories and examples. And give you the confidence to use them to be more impactful and understandable every day.
In this SkillStack you’ll learn basic storytelling tactics that will help you explain your work in a way that grabs our attention, sticks in our memory and moves us to take action. You’ll discover how to tell stories to allow others “see what you mean” – the most powerful method of creating understanding.
In this SkillStack you’ll discover which stories to tell when you’re trying to sell and what kind of stories influence and build trust. These tactics are effective ways of simplifying complex messages such as sales pitches in a way that’s memorable. You will learn how to structure stories that sell, through simple techniques and tactics that Connect, Persuade and Reassure.
In this SkillStack you’ll learn storytelling tactics that will help you lead in a way that allows your followers to “see what you mean ” . You’ll discover which stories to tell when you’re trying to influence change and what kind of stories leaders use to set out a vision and build trust. These tactics are effective ways of simplifying complex models such as strategy, in a way that’s relevant and relatable.
Every culture tells stories. Storytelling is the simplest way humans have discovered to pass on values that drive behaviours and shape culture. In this SkillStack Steve shares methods to collect and tell stories to create desired culture.
Storytelling Skills with Author & Communications Expert, Eoghan Tomás McDermot
What to Expect:
In this session you will hear Eoghan Tomás McDermott (Author & MD Communications Clinic) share stories, strategies and lessons learned from the world of business. At the core of all of Eoghan’s work is guiding people to connect through stories. Stories are ingrained in us and are part of our being.
They are fundamental to how we’ve shared learning, created the cultures we know today and ultimately how we’ve evolved as a species. But delivering stories aren’t innate in us, it’s a skill that needs to be developed and honed. In this SkillStack, Eoghan will teach you how to craft and deliver impactful stories to make others remember, believe and feel your intended message.
Learning Objectives:
Stories are memorable, lasting, clear, understandable and essential. They are how we process information, how we remember key points, how we understand complex concepts and how we make sense of disparate points.
Regardless of the communication scenario, be it classic presentations, giving inputs during meetings, pitching for business or building long term relationships, the use of stories is essential. This SkillStack will give participants the ability to craft and deliver compelling stories and examples. And give you the confidence to use them to be more impactful and understandable every day.
Key Takeaways:
1. Why Storytelling?
2. Objective focused stories: to influence, inform, entertain
3. What makes a good story?
4. How to tell a good story.
Storytelling to Explain with Author & former BBC TV Journalist, Steve Rawling
What to Expect:
Storytelling is the simplest way humans have discovered to pass on useful information. Every culture tells stories. When you’re not working, you escape into a story – gossip, a novel, news feeds or Netflix.
So why, when you sit down at your keyboard, does all that storytelling go out of your head? Why do you fail to tell stories about your work and bore everyone with endless lists of facts?
Steve will share insights and examples from the 20,000 stories he’s told in his career as a BBC TV journalist – and thousands of clients all over the world who ask his advice on telling their story.
Learning Objectives:
In this SkillStack you’ll learn basic storytelling tactics that will help you explain your work in a way that grabs our attention, sticks in our memory and moves us to take action.
You’ll discover how to tell stories to allow others “see what you mean” – the most powerful method of creating understanding.
Key Takeaways:
This SkillStack you will learn how to structure stories that explain, through simple techniques and tactics:
- Troubleshooting – stories are about change and ideal for problem solving.
- Training – stories are memorable often creating a “Deja vu” moments allowing the learner recall the story in the moment when needed most
- Feedback – stimulating emotion through story can create clear understanding and action around performance.
Storytelling to Sell with Author & former BBC TV Journalist, Steve Rawling
What to Expect:
Steve is an author and former BBC TV journalist and world renowned storyteller. In this SkillStack, he will share what he has learned through his research into storytelling, study of narrative theory and psychology, to teach you effective ways to tell stories to influence and sell more effectively.
As a species, we are hard-wired to tune into and be influences by stories. So why, when we sell we often neglect to structure and tell impactful stories to influence others?
Learning Objectives:
IIn this SkillStack you’ll learn basic storytelling tactics that will help you influence in a way that grabs our attention, sticks in our memory and moves us to take action. You’ll discover which stories to tell when you’re trying to sell and what kind of stories leaders use to set out a vision and build trust.
Key Takeaways:
This SkillStack you will learn how to structure stories that sell, through simple techniques and tactics:
- Connect. Start by listening to stories of your audience in order to frame yours.
- Persuade. How to create social proof for three audience types.
- Reassure. How to choose the right story for three stages of readiness.
Storytelling to Lead with Author & former BBC TV Journalist, Steve Rawling
What to Expect:
Steve Rawling is a former BBC TV journalist, international author and business storyteller. His Storyteller methods are used by companies all over the world including Meta, Google and Rolls Royce.
Steve reckons has helped over 20,000 leaders tell their stories, in his career, so he can probably help you tell yours.
Learning Objectives:
In this SkillStack you’ll learn storytelling tactics that will help you lead in a way that allows your followers to “see what you mean ” stick in their memory and move them to take action.
You’ll discover which stories to tell when you’re trying to sell and what kind of stories leaders use to set out a vision and build trust. These tactics are effective ways of simplifying complex models such as strategy in a way that’s memorable.
Key Takeaways:
This SkillStack you will learn how to structure stories that lead, through simple methods and tactics:
- Strategy. Good story frameworks explain strategic direction, simply.
- Transform. How to use a story structure to map a realistic view of the journey ahead.
- Trust. How to show your character in action.
Stories That Shape Culture with Author & former BBC TV Journalist, Steve Rawling
What to Expect:
Every culture tells stories. It’s how civilisations have passed on fundamental lessons and norms that have shaped diverse cultures all over the world. Storytelling is the simplest way humans have discovered to pass on values that drive behaviours and shape culture.
Steve Rawling is a former BBC TV journalist, international author and business storyteller. His Storyteller methods are used by companies all over the world including Meta, Google and Rolls Royce.
Learning Objectives:
To get the job done we need to control “things” and understand “people”. When work models are steady there’s no story to tell, but when model’s break down stories matter. Stories exchange to get things done. Now Zoom out and you have loads of stories flying around your organisation.
Experienced experts don’t need stories as they have living memory, but new hires are hungry for stories. In this SkillStack Steve shares methods to collect and tell stories to create desired culture.
Key Takeaways:
This SkillStack you will learn how to understand and use stories to shape culture.
- Create a story bank. How about new hires interview experts to collect stories about how things are done in your company.
- Create your narrative. Use stories that speak to hearts and minds, internally and externally.
- Small stories and big stories matter. Influence the flow of stories to shape culture.
